In late March, Billings Farm and Museum, located in Vermont, issued a challenge to Nintendo regarding who can milk cows faster as a response to the "Milk" minigame in 1-2 Switch. According to a March 24th Facebook post, Billings stated:

So Nintendo has a new game out called 1-2-Switch and we noticed it includes a cow milking game. We sent them a message inviting them out to our farm to show them how it’s REALLY done and to school them at their own game. Haven’t heard back yet.
Maybe they’re too afraid of a little challenge...​

It seemed unclear how this challenge would play out, as media outlets previously suggested that Billings and Nintendo would compete to see who could milk actual cows faster. It turns out that the competition focused only on the Nintendo Switch game, but Nintendo representatives did get a chance to milk a real cow. Results of the competition can be found in the following video: